These designs where sent to prospective buyers interested in the new Buick Envision. Thanking them for requesting to learn more about the new 2024 Buick Envision. The designs feature the vehicles new signature styling based on the Buick Wildcat concept vehicle. Every effort was made to highlight this new design with views of the exterior. The first UX design was used primarily because it incorporated a looping gif that also gave the prospect a glimpse into the interior cabin space. By requesting more information these prospects will continue to receive news about this exciting addition to the Buick lineup.

This is one example of a Buick digital catalog, a first for the brand. As the first year for digital catalogs all of them use the same structure and design elements for mobile viewing. This design used a page guide at the bottom of each page which was clickable, along with the table of contents page. This simple hyperlink digital book made it easy to download and navigate.

As the Creative Director I was responsible for all of the Buick photography and retouching for the brand.

This 2022 Enclave digital catalog available for download on the brands web is the next evolution in mobile catalogs. Buick created a mobile, desktop and ePub version for each of its four vehicles. This book used interactivity to navigate the catalog while being able to show additional information of underlined text in copy.

Photographer Mike Schwartz and I created a feeling of family in the images for the Enclave library, while also celebrating those special night-out occasions.

I had the privilege to be part of the agency team that helped launch the New Face of Buick with a brand-new logo, typeface, colors and web site. As the lead designer my first assignment was to set the UX standards for the typography that would develop across everything the brand created.

The Perfect Fourth typographic scale was used to create a balanced and visually friendly Buick font sizing. My UX design direction method helped us develop a type system that is scalable and adaptive, allowing a range of type sizes related to each other since they grow by the same ratio. Pictured here are a few units that I designed for incorporation into what would become the Buick standards. These standards and design rules allowed other non-agency partners to create Buick work that had the same look and feel through out any medium.

Later, I designed how images and other typographic solution standards would be applied to other UX components like the web site and CRM. See more examples of the work in the Digital section of my site.

Another major design task for updating the newly designed tri-shield with Buick’s new typography in a horizontal and stacked logo versions. Buick also wanted to create a new identity through a new tag line, Exceptional by design. Examples A & B shown.

The new tri-shields had detail in the red, gray and blue areas to consider at smaller sizes. For smaller sizes for digital and print the colored areas of the tri-shield were simplified. C shown.

With this design strategy we continued applying this design philosophy to other sub-brand groups like Certified Service and Accessories, important sub-brands in their own right. D & E shown.

Finally, I used those typography rules and standards to help design and guide the endless television end-frame requirements across the country.

Designing Power Like Jewelry
When I set out to redesign AMW4x4.com, I knew this site couldn’t just list engines and builds—it had to make them feel like something worth obsessing over. That meant treating every HEMI powertrain like jewelry: photographed to highlight every curve, finish, and piece of engineering, then presented with the same level of polish you’d expect from a luxury brand. Sheet metal isn’t just sheet metal—it defines shape, tension, and line. On the site, those surfaces shine, letting Jeep’s design DNA carry through the engines and into the vehicles themselves.

Premium UX for Hardcore Performance
A lot of off-road shops throw parts onto a page. I built an experience. The UX was crafted to be intuitive, bold, and upscale, reflecting the quality of AMW4x4’s turnkey conversions. Vehicle and conversion landing pages were designed to be as powerful as the products themselves—structured to guide enthusiasts from curiosity to inquiry in as few steps as possible. From the clean type hierarchy to mobile-first layouts, every detail makes exploring the lineup as seamless as possible. And when possible, I directed and crafted product video content to highlight key elements and features—bringing these machines to life and further engaging the viewer.

Why UX Matters Here
Good UX isn’t just about looks—it’s about outcomes. For AMW4x4, that meant:

• Satisfaction & Loyalty – Visitors engage longer, explore deeper, and trust the brand more.

• Conversions – Clear CTAs and streamlined flows make it simple to request info or start a build.

• SEO & Reach – Optimized content and fast load times keep the brand visible and competitive.

• Mobile Consistency – The same premium feel on phone, tablet, or desktop.

The result? A digital presence that matches the craftsmanship under the hood—showcasing America’s Most Wanted 4x4 as the benchmark for HEMI Jeep conversions.

These downloadable and interactive vehicle feature and option decks were created to help dealers assist customers in the final purchase phase. This vehicle information was published in showroom catalogs but with the elimination of those books’ dealers requested this creative to be published on the Buick web site for both dealer and consumer download.

Each vehicle deck is similar in its approach, guiding the reader through the vehicle mantras, key features, packages, specifications and Avenir features. The Avenir is the highest trim available for a Buick and represents the best the brand offers. It’s followed up with a hyperlink to GM Accessories to select accessories for the selected vehicle. Building accessories into the final vehicle payment was an important up-sale for the dealers and offered an opportunity for the consumer to build in the cost of the accessory into their final payment.

The last page, “Ready for a closer look” allowed the dealer through a QR code to work with the consumer to build & price the vehicle they want, or allowed the consumer to build & price a vehicle without dealer pressure from the privacy of their computer.

Buick rolled out the all-new Envision with a fresh wave of digital storytelling, and I had a hand in shaping how that story met customers. These retention emails gave drivers an early look at the 2024 Envision, spotlighting what matters most—design, safety, and technology—while easing them into Buick’s new sculpted exterior language. The grille, fascia, and body-mounted emblem became the stars, framed by clean UX design and crisp copy that felt as polished as the car itself.

The creative wasn’t just pretty emails—it was part of a bigger digital ecosystem. Built to flex across screens and platforms, this work synced with Buick’s social and paid media, fueling buzz that helped push Envision to record retail sales in late 2023 and into 2024.

At Easter Jeep Safari 2025—the Super Bowl of Jeep events—America’s Most Wanted 4x4 went beyond posters to launch a fully interactive digital campaign. Branded QR codes on our Jeeps and QR coded hand cards drove Jeepers to a custom microsite where they could register, unlock exclusive discounts and products, browse daily event photo galleries, and catch the debut of our new Adventure Series 392 and 717 vehicles—rigs we brought to Moab and put straight to the test on the trails.

Every scan wasn’t just an entry to win a loaded AMW4x4 swag pack—it was a direct connection with our fans. The microsite delivered special offers, live social content, and an open invite to our Moab open house, where guests grabbed food, connected with the team, and got behind the wheel for Adventure Series test drives. Jeep and AMW4x4 influencer’s joined in, sharing their voices and amplifying the excitement around AMW4x4 and the new Adventure Series lineup.

The design language stretched seamlessly across Instagram, Facebook, posters, and digital assets—bold, cohesive, and unmistakably AMW4x4. The result? A 30% boost in brand engagement, a wave of new followers, and a stronger Jeep community ready for the next build.

Weekly Engagement. Delivered.
At America’s Most Wanted 4×4, our emails weren’t just parts lists—they were stories built to spark engagement. When the AMW4x4 warehouse stacked up with crate engines, I turned inventory into inspiration by crafting weekly campaigns that spoke to more than horsepower.

Using MailChimp, I designed and wrote retention emails that felt like conversations, not sales pitches. Each drop highlighted why the products mattered, how they fit into real builds, and how fans could make them theirs. Optimized across desktop, tablet, and mobile, every email carried a clear call to action—whether that meant ordering instantly online or calling the team to plan the next project.

Many of these campaigns started on the B2B side, written first for our dealer network. I then re-imagined the design and copy for B2C, so AMW4x4 customers received the same level of polish, storytelling, and clarity as our partners.

The result? Consistent, community-driven touch points that cut through inbox noise, achieved above-average open and click-through rates, and strengthened the bond between AMW4x4 and its fan base. More than CRM, it was weekly product and conversion stories delivered straight to inboxes—dealer to driver.