What I do.

I design creative executions for brands. The execution is based on a brands origin. A brand origin can be a new creation or an established or evolving one and my designs are either based on a new strategy, an Executive Creative directors vision or my own.

The project can be a brief with a writer and myself or a collective brand team. The print, digital, logo or campaign sections on my site shows my skills from different levels of engagement or leadership. What makes me an anomaly is in other shops I might be the ACD, Design Director, Creative Director or Marketing Specialist – whatever title makes people happy right? I just love to do smart strategic design, from cars to cat food, pharmaceuticals or a logo.

It all started with designing award winning car catalogs and evolves again today with mobile solutions. The spark for my designs is usually born out of a brands need to solve a problem or it’s visual communication needs to evolve.

Showcased here on my site are high level concept and design executions for many brands over many years, using whatever digital tools are needed to advance a brands image.