These downloadable and interactive vehicle feature and option decks were created to help dealers assist customers in the final purchase phase. This vehicle information was published in showroom catalogs but with the elimination of those books’ dealers requested this creative to be published on the Buick web site for both dealer and consumer download.

Each vehicle deck is similar in its approach, guiding the reader through the vehicle mantras, key features, packages, specifications and Avenir features. The Avenir is the highest trim available for a Buick and represents the best the brand offers. It’s followed up with a hyperlink to GM Accessories to select accessories for the selected vehicle. Building accessories into the final vehicle payment was an important up-sale for the dealers and offered an opportunity for the consumer to build in the cost of the accessory into their final payment.

The last page, “Ready for a closer look” allowed the dealer through a QR code to work with the consumer to build & price the vehicle they want, or allowed the consumer to build & price a vehicle without dealer pressure from the privacy of their computer.