This GMC Yukon Auto Show Launch Book featured the newly designed Yukon. It demonstrated polished exterior design and utilized premium materials to create it. A very simple and engaging design that leads the viewer through every detail the engineers and designers of the Yukon wanted to showcase.

The locations of each shot were carefully planned and executed to create a premium look for Yukon. There was only one problem; the vehicle could not travel around the country to those sites. Working with photographer Martin Oort, we planned and executed these shots in two phases. First, we shot all the vehicles at the GM Proving Grounds at the time of day we would have shot the Yukon if it was on location. Details like vehicle angles, the lighting from the buildings on-location all had to fit together correctly in post production. The premium quality of the images and the Yukon launch where a huge success.