These marks were used by the Steelcase’s Grand Rapids, Michigan furniture division. Each design was meant to convey one facet of their furniture design process. As a leader in module office design, these marks show the design process to problem-solving the right installation for a customer.

The first mark in gold and green is the communication process between the customer’s needs and Steelcase solutions.

The second mark represents the unique vision that Steelcase brings to solving the customer’s needs, and how that vision might look.

The third concept involves executing and creating the new customer space, continually working together with the customer.

The fourth mark is the continued dialogue that Steelcase has with all of their customers at installation and into the future.

The fifth mark represents the final documentation and warranty of a Steelcase solution.

All of the designs were sketched out and later created using Painter software. Painter gives each mark a hand-painted look and texture so that Steelcase could use it in additional marketing materials.