The GMC Sierra Launch Book assignment started as a simple auto showpiece to launch the new Sierra the halo vehicle for GMC. The client wanted to show the new exterior and interior design and a shopping list of new technologies inside and out. The budget was limited and some untraditional designs and ideas were considered.

Based on timing and the importance of the Sierra launch, my partner and I created this catalog design to showcase the many new features of this important launch for GMC. We shot the vehicle at Spaceport, an independent enterprise to take everyday people into space, as a backdrop to demonstrate groundbreaking design and high tech features.

The first printing for the auto show had a red band at the top right of each book which had to be broken to view the inside pages. This specialty book and its imagery was later used for the website and many other marketing materials for GMC Sierra.