During Cadillac’s early-2000s rebirth, the brand was redefining itself through the Art & Science philosophy—precision, performance, and design innovation. With the success of the Evoq, Escalade, and CTS, Cadillac set its sights on motorsports, entering the legendary 24 Hours of Le Mans to showcase the next evolution of American luxury performance.

I was tasked with creating an exclusive sponsor kit that would excite potential brand partners and align them with Cadillac’s Le Mans Prototype (LMP) racing effort. The kit was more than a brochure—it was a statement piece.

Each presentation began with a personalized letter from Ron Zarrella, GM North America’s Executive Vice President and President, inviting high-profile brands to join Cadillac on its return to the world’s most prestigious racing stage. Inside, a perfect-bound sponsorship book revealed a mix of refined materials and bold design—a gold-printed vellum intro, striking photography, and messaging that reflected Cadillac’s renewed commitment to performance and innovation.

This wasn’t just about racing—it was about brand transformation. The sponsor kit positioned Cadillac Racing as an exclusive alliance opportunity, offering partners access to co-branded media, PR, and event experiences—all built around Cadillac’s pursuit of precision and power.