Buick rolled out the all-new Envision with a fresh wave of digital storytelling, and I had a hand in shaping how that story met customers. These retention emails gave drivers an early look at the 2024 Envision, spotlighting what matters most—design, safety, and technology—while easing them into Buick’s new sculpted exterior language. The grille, fascia, and body-mounted emblem became the stars, framed by clean UX design and crisp copy that felt as polished as the car itself.

The creative wasn’t just pretty emails—it was part of a bigger digital ecosystem. Built to flex across screens and platforms, this work synced with Buick’s social and paid media, fueling buzz that helped push Envision to record retail sales in late 2023 and into 2024.