At Easter Jeep Safari 2025—the Super Bowl of Jeep events—America’s Most Wanted 4x4 went beyond posters to launch a fully interactive digital campaign. Branded QR codes on our Jeeps and QR coded hand cards drove Jeepers to a custom microsite where they could register, unlock exclusive discounts and products, browse daily event photo galleries, and catch the debut of our new Adventure Series 392 and 717 vehicles—rigs we brought to Moab and put straight to the test on the trails.

Every scan wasn’t just an entry to win a loaded AMW4x4 swag pack—it was a direct connection with our fans. The microsite delivered special offers, live social content, and an open invite to our Moab open house, where guests grabbed food, connected with the team, and got behind the wheel for Adventure Series test drives. Jeep and AMW4x4 influencer’s joined in, sharing their voices and amplifying the excitement around AMW4x4 and the new Adventure Series lineup.

The design language stretched seamlessly across Instagram, Facebook, posters, and digital assets—bold, cohesive, and unmistakably AMW4x4. The result? A 30% boost in brand engagement, a wave of new followers, and a stronger Jeep community ready for the next build.