Fighting for Gold
Design has power when it connects to something bigger than itself. For this print campaign, I teamed up with Title Boxing Club to support The Rainbow Connection, raising funds under the banner Go Gold for Pediatric Cancer. The concept was simple but strong: put the fight front and center.

The poster art fused two worlds—boxing as a symbol of strength, grit, and training to win, and the resilience of kids battling life-threatening illness. At the heart of the design was a custom designed ribbon I created, uniquely branded with the Title “T”. This gave the cancer awareness symbol a new edge—instantly recognizable to gym members and visually powerful alongside the boxing gloves.

It wasn’t just about posters on a wall. It was about rallying a community. The design gave the event a bold identity, a rallying cry that turned awareness into action, and helped Title Boxing and The Rainbow Connection raise money that makes a real impact for local Michigan families.