When America’s Most Wanted 4x4 headed to the 2025 Easter Jeep Safari in Moab, we wanted more than just a presence—we wanted connection. I designed a bold graphic visual identity that I translated into posters, handouts, and open house invites, each one built to stand out in the red rock landscape and capture the attention of Jeepers in town.

From large-format event posters to hand cards, the creative blended AMW4x4’s brand power with Moab’s rugged energy, giving fans, influencer’s and future customers a reason to engage. These pieces worked on the ground to spark awareness, build anticipation for our open house, and draw Jeep enthusiasts directly into the AMW4x4 experience.