ACDelco developed Knowledge Is Power, a women's car care seminar, which was designed and marketed to empower and educate women in vehicle maintenance and repair. The program, offered through ACDelco service shops helped to gain access, create a connection, and build a relationship with an audience of women that they may not have previously had.

This Women's Car Care Seminar kit design included an instructor guide, an instructor presentation CD, program poster and smaller trainee book covering key automotive topics for women to keep and use as a reference when having their vehicle serviced in the future.