Weekly Engagement. Delivered.
At America’s Most Wanted 4×4, our emails weren’t just parts lists—they were stories built to spark engagement. When the AMW4x4 warehouse stacked up with crate engines, I turned inventory into inspiration by crafting weekly campaigns that spoke to more than horsepower.

Using MailChimp, I designed and wrote retention emails that felt like conversations, not sales pitches. Each drop highlighted why the products mattered, how they fit into real builds, and how fans could make them theirs. Optimized across desktop, tablet, and mobile, every email carried a clear call to action—whether that meant ordering instantly online or calling the team to plan the next project.

Many of these campaigns started on the B2B side, written first for our dealer network. I then re-imagined the design and copy for B2C, so AMW4x4 customers received the same level of polish, storytelling, and clarity as our partners.

The result? Consistent, community-driven touch points that cut through inbox noise, achieved above-average open and click-through rates, and strengthened the bond between AMW4x4 and its fan base. More than CRM, it was weekly product and conversion stories delivered straight to inboxes—dealer to driver.