The 2020 GMC heavy-duty catalog is a reflection of big bold truck design and capabilities through the large physical size of this 12 x 11 inch, 48 page book. The books large size allows for big stunning photography demonstrating its many outstanding heavy-duty capabilities. GMC brands precision styling and design is reflected in a formal and precise grid system and structured overall look. The truck was all-new that year and it took a lot of effort to design and help clients organize the flow of this large book, so that consumers would be able to realize all of the trucks amazing features in a logical way. I designed this vehicle catalog as a tool for the dealerships and the consumer, while maintaining the brands precision styling look.