The GM Goodwrench brand was used to market General Motors franchised dealers' service departments, replacing a patchwork of separate GM-divisional offerings.

The brands refresh shown here was graphically based on historical Russian propaganda posters, in part because of its strong graphic concept and call to action messaging.

While working as part of the creative team handling the Goodwrench brand I had the honor of generating varies collateral and marketing concepts for the brand. Including brand campaigns for Collision, branded logos., posters, newspaper and dealership materials and point of sale.

As the campaign evolved it moved away from a pure graphic art look to capturing a service technician in a graphic reality.