Great Lakes Four Wheel Drive Association asked me to create an event logo that could be used for their annual winter event. The organization is a non-profit which promotes keeping Michigan trails open for 4x4 recreation.

Evolving a Classic

Good design doesn’t stand still—it adapts. For the 2025 Great Lakes Winter Blast, the logo received a thoughtful update that built on the event’s established visual identity while improving flexibility across real-world applications. The new design introduced a cleaner, two-color system for digital and print while incorporating a simplified one-color version ideal for apparel and promotional materials.

The result is a mark that feels familiar yet refreshed—bold enough for stickers and signage, and refined enough to live anywhere the event reaches. Proof that great design isn’t about reinventing—it’s about evolving with purpose.