This first-ever Certified Service TV spot launched this new brand for General Motors. Certified Service would replace the Goodwrench brand, becoming the new service arm of all GM brands including; Buick, Cadillac, Chevrolet, and GMC.

The spot focuses on the technicians and their unique skills and well as the knowledge that is important when servicing a GM vehicle. Together with the service technicians and specialized tools, it demonstrates the importance of bringing your vehicle back to where you bought it so that it is properly maintained throughout its life with a customer.

I applied this basic concept to the dealer service offers for dealerships across the country. See Certified Service LMA Tire Offer within the CAMPAIGNS tab.