Designing Power Like Jewelry
When I set out to redesign AMW4x4.com, I knew this site couldn’t just list engines and builds—it had to make them feel like something worth obsessing over. That meant treating every HEMI powertrain like jewelry: photographed to highlight every curve, finish, and piece of engineering, then presented with the same level of polish you’d expect from a luxury brand. Sheet metal isn’t just sheet metal—it defines shape, tension, and line. On the site, those surfaces shine, letting Jeep’s design DNA carry through the engines and into the vehicles themselves.

Premium UX for Hardcore Performance
A lot of off-road shops throw parts onto a page. I built an experience. The UX was crafted to be intuitive, bold, and upscale, reflecting the quality of AMW4x4’s turnkey conversions. Vehicle and conversion landing pages were designed to be as powerful as the products themselves—structured to guide enthusiasts from curiosity to inquiry in as few steps as possible. From the clean type hierarchy to mobile-first layouts, every detail makes exploring the lineup as seamless as possible. And when possible, I directed and crafted product video content to highlight key elements and features—bringing these machines to life and further engaging the viewer.

Why UX Matters Here
Good UX isn’t just about looks—it’s about outcomes. For AMW4x4, that meant:

• Satisfaction & Loyalty – Visitors engage longer, explore deeper, and trust the brand more.

• Conversions – Clear CTAs and streamlined flows make it simple to request info or start a build.

• SEO & Reach – Optimized content and fast load times keep the brand visible and competitive.

• Mobile Consistency – The same premium feel on phone, tablet, or desktop.

The result? A digital presence that matches the craftsmanship under the hood—showcasing America’s Most Wanted 4x4 as the benchmark for HEMI Jeep conversions.