Buick auto show attendee is invited inside this full line book to experience the newest lineup of premium and innovative vehicles. It’s designed to introduce the reader to each vehicle and how it will enhance their lifestyle. Pages present each for the vehicles exterior then its interior styling, before revealing another vehicle of the brand. Final spreads romance the innovation, safety and technology details through images and precise copy.

The book cover for North America features the Enclave for the U.S version, while the Canada version showcases the new Encore GX in white. Covers where designed by agency designer Lilly Lee under my direction.