A brands first impression may times is at an autoshow. This elegant 7 by 7-inch square autoshow book was concepted to feel like an art exhibit or gallery book. It begins by delivering the Buick brand message, then reveals each vehicle with an image and brief description. Halo brand vehicles received a exterior spread followed by an interior spread with key feature images and copy. The design is simple and elegant and the soft touch printing technique makes each spread a tactile experience. The book is a premium and luxurious expression of the Buick brand.