It always starts with one key project or launch. For 2016, it began by designing the Buick Cascada Dealer Catalog. This book would be the foundation design that all other Buick catalogs would be based on. The importance of the launch? The last Buick convertible was twenty-five years prior, so pretty important.

The catalog was executed around the idea of pure, premium design where white space is considered an amenity. My approach was clean graphic design and warm inviting photography. This aesthetic would run for two consecutive years, with minor changes to type and visual elements.