GMC wanted to launch two key vehicles at the 2016 auto shows, the redesigned Sierra and, the all-new Terrain. Both reveal designs focused first on the exterior design, using a clean and graphic approach to the front and back cover. This pure approach helped to introduce the GMC Terrain and Sierra and their new exterior design cues.

Inside spreads utilized elegant black panels with engineering line graphics to illustrate the technical side of the GMC brand. These layouts focused on one prominent engineering feature of the vehicle.