Creating collateral for a premium brand like GMC is an exciting task. Using printing techniques, and an elegant design helped pull these books together.

The first part of this yearly assignment was to create a GMC Auto Show Book that features every member of the GMC line-up while contrasting the base model with the famed Denali trim level of each model. Every spread featured the two trim levels of the vehicle and its key attribute, from premium interior compartments or world-class technologies. It was also important to dedicate a spread that spoke to every technology and safety feature built into each GMC.

Later, each GMC received its own book, utilizing the same design and print techniques used in the auto show book. These catalogs complemented the auto show book and worked together as a cohesive group in the dealership and at events. Each book features exterior design cues and the premium appointments consumers expect from a brand like GMC and the Denali trim level.

The architectural photography was representative of each GMC vehicle. This pairing demonstrated how GMC set a high standard in its use of design, materials, and engineering. We created a photographic style and specific lighting that the brand could own and was unique in its segment. Using low light or "premium dusk," we shot each vehicle with a unique background to create a look and mood that accentuated the GMC professional style.